What does social media have to do with SEO? MWI gets this information a lot from current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only just begun to take advantage of over the last few years, but it’s vital to take advantage of it particularly if you’re investing efforts in search engine optimization. Setting up and managing social media accounts is extremely crucial to support SEO initiatives, but the benefits are not immediately evident. Here are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. Social engagement occurs when users like, share or share a tweet about an article. The more social engagements your content gets, the greater social signals it will bring to your site. These social signals are used by search engines to rank content. It’s a way to determine the content that people consider useful in comparison to what their algorithm determines to be of good quality. The content you’ve created can be instantly indexed whenever it’s attracting a significant amount of social engagement.
2.) Link Building
It’s been a long time that you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to link build the traditional way: create high-quality content that is relevant. What is the best way to reach websites which are willing to hyperlink to your content, when asking them directly would be thought to be «unnatural»? Social media can help. Social media allows you to expose your content to appropriate audiences that are willing to share it with others, should it be worth linking to. Those people will also promote your content to their network, further increasing the influence of your content.
3.) Content Amplification
It doesn’t matter how good the content you publish, it’s not going to achieve much success unless you amplify it. Sure, email marketing is an excellent method to amplify the content, but it’ll only reach the people in your marketing database. Social media can help you expand your reach with your content. Once you share your content, Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%84%d8%a7%d9%8a%d9%83%d8%a7%d8%aa-%d9%81%d9%8a%d8%b3%d8%a8%d9%88%d9%83-%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9-%d9%84%d9%84%d8%b5%d9%81%d8%ad%d8%a7/ [read article] the people who follow you will also share it with their following in the event that they find it helpful. These people will then also share it with their friends which will increase the reach of your content. In addition, you’ll gain relevant traffic as well as inbound linking social signals, as well as brand awareness All of which can be utilized by search engines to make to determine the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand image and recognition can tell search engines much about the credibility of your site’s content and the extent to which it can be trusted in its ranking algorithms. Alongside boosting your content Social media can also build brand awareness. This is what Google refers to as co-citation. These co-citations are built via social media in order to increase Google’s trust and help with search results that are branded.
5.) Social Indexing
Since search engines are able to index social media accounts and display them in search results pages. This lets your company’s brand be listed in search results on brand-related queries, which aren’t only restricted to your business’s website. But there’s more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well — enabling another way to ensure your content’s ranking in search. That was only temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.