What does social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel over the last few years, Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d8%b3%d8%a7%d8%b9%d8%a7%d8%aa-%d9%85%d8%b4%d8%a7%d9%87%d8%af%d8%a9-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ many businesses have yet to make use of the potential of it. This is especially true when you’re investing in SEO. The creation and management of social media accounts are important for supporting SEO efforts, although the benefits may not be immediately apparent. Below are five reasons why social media is vital to SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some years now. Social engagement occurs when people comment, like or share a tweet about a piece of content. The more social engagements a piece of content receives, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of content. It’s a method of determining the content that people consider useful over what their algorithm decides is of high quality. A piece of content can also be indexed instantly in the event that it’s receiving lots of social engagement.
2.) Link Building
It’s been a long moment when you could simply go out and ask for hyperlinks from other sites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild using the old method: make good quality content that is pertinent. How do you get in touch with websites willing to link to your content , if you ask them directly, which is an «unnatural» practice for building links? Social media is the answer. Social media lets you expose your content to people who are willing to link to it should it be worth linking to. Those people will also share your content with their network which increases the power of your content.
3.) The amplifying of content
You could create any top-quality content you like, but it won’t gain an enormous amount of attention without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. Social media allows you to expand your reach with your content. If you share your content with your followers, they’ll share it with their own followers when they find it useful. They will then also share it with their friends to increase your reach. You will also gain relevant traffic, inbound linking, social signals, and brand awareness and can be utilized by search engines to make quality determination.
content amplification lifecycle
4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website as well as how much it should be respected in their ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. Building these co-citations using social media will help improve Google’s trust and confidence in your web page and also assist by bringing in search queries that are branded.
5) Social Indexing
Since search engines index social media profiles which means they show on search results pages. This allows your business to be displayed in search results for brand-related queries, which aren’t limited to your company website. It’s more than that. Tweets on their own from Twitter were once indexed and displayed in search results. This allowed your website to be ranked higher in search. The program was only temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.