What does social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has become an increasing channel for marketing over the last few years, many companies have not yet started to profit from it. This is especially important to consider if you’re planning to invest in search engine optimization. Making and managing social media accounts is important to assist in SEO initiatives, but the benefits are not immediately apparent. There are many reasons to consider social media as a part of your online strategy, here are 5 advantages of it for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. Social engagement occurs when users like, share, share, or tweet about an article. Content that has more social engagements will have more social signals. Search engines analyze these signals from social media, and use it as an indicator شراء متابعين تويتر of quality when ranking the content. It’s a way of evaluating what content is popular with users over what their algorithm determines to be good quality. If something is receiving lots of social shares the content can be indexed.
2) Link Building
Long gone are the days of going out and soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithms SEOs must build links the traditional way by creating high-quality content that is link-worthy. How can you get your content to websites that are willing to link to your content, if they are thought to be «unnatural»? Social media is the answer. Social media lets you publish your content to relevant audiences who may be willing to share it with others, when it’s worthy of linking to. Those people will also share your content with their network which increases the power of your content.
3) Content Amplification
It doesn’t matter how good the content you publish, it’s unlikely to be popular without amplification. Email marketing is an excellent way to increase the reach of your the content, but it’ll only reach the people in your marketing database. You can also reach new audiences through social media. If you publish your content to your followers, they’ll spread it to their own followers If they are satisfied with the content. They will also promote your content to their followers, increasing your reach. In return, you will gain many relevant visitors, inbound links, branding awareness and social signals — all of which are used by search engines to judge the quality of content.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your website and how much it is trusted in its ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. This is what Google calls co-citation. These co-citations are built by using social media to boost Google’s trust as well as aid with branded searches.
5.) Social Indexing
Search engines have been indexing the social media pages for some time now and this means that they show up in the search results pages. This lets your brand show up in search results for branded search queries , which is more than only your website. It gets even better. Individual tweets on Twitter were previously indexed and appeared in search results, too giving another opportunity to get your content noticed in search. It was only for a short time, however, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.