What exactly does social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel over the last few years, many businesses have yet to benefit from the potential of it. This is particularly important for companies that are investing in SEO. While the benefits of social media are not immediately obvious, http://zingatech.com/__media__/js/netsoltrademark.php?d=socialwb.com they are crucial for SEO aid. Here are five benefits of social media is essential for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. When people tweet, like or comment on the content they like that is known as a social engagement. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to rank content. This allows search engines to determine the most popular content and also what they consider to be top-quality. A piece of content can be instantly indexed if it’s receiving a lot of social engagement.
2) Link Building
It’s past the time when you could make a request for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithms SEOs are now forced to build links the traditional way to create quality content that is worthy of linking. But how do you reach sites who are willing to link to your content if you ask them directly, which is an «unnatural» link building practice? Social media is your answer. Social media lets you share your content with interested audiences who might be willing to link to it, in the event that it’s worth linking to. These users will then spread your content among others and increase your reach.
3) Content amplification
You can create all the top-quality content you like, but it won’t gain much traction without amplification. Sure, email marketing is a great way to amplify content, but it’ll only be able to reach people who are in your marketing database. You can also reach new audiences via social media. If you send your content out to your followers, they will also share it with their personal followers If they are satisfied with the content. This will allow them to be able to share your content with their followers, increasing the reach of your content. In return, you earn lots of relevant traffic such as inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of the content.
content amplification lifecycle
4.) Brand Awareness and Signals
The brand’s identity and reputation can tell search engines a lot about the quality of your site’s content and the extent to which it can be trusted in its ranking algorithms. In addition to boosting your content social media can also help build brand awareness. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google’s trust as well as aid with branded searches.
5.) Social Indexing
Since search engines index social media accounts and display them up in search results pages. This allows your business to appear in search results for branded queries that are not exclusive to your site. It’s more than that. Individual tweets from Twitter were once indexable and included in search results. This allowed your site to rank higher in search. This was just temporary for a few months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.