What do social media have to have to do with SEO? At MWI we hear many of these inquiries from the current and potential clients. Although social media has been an increasing marketing channel over the last few years, many firms haven’t yet begun to make use of the potential of it. This is particularly important for companies that are investing in search engine optimization. Although the benefits of social media might not be immediately obvious, they are essential for SEO support. There are many reasons you should think about social media as a part of your strategy for online There are five main reasons it’s important to SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Whenever people tweet, like, comment or share the content, this is called a social engagement. The more social engagements a piece of content receives, the more social signals you can build for your site. Search engines measure the social signals they receive, and use it as a quality factor when ranking the content. It’s a way to measure the quality of content that people are able to use in comparison to what their algorithm determines to be top-quality. Content can also be indexed instantly if it’s receiving a lot of social interaction.
2) Link Building
It’s past the time that you could solicit hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links in using the old method: make good quality content that is pertinent. How do you get in touch with sites that would be willing to link to your site if you ask them directly, which is an «unnatural» practice for building links? Social media can help. Social media allows you to expose your content to interested audiences who might be willing to share it with others, when it’s worthy of linking to. People who be able to share your content with other people increasing your influence.
3) Amplification of content
You could create any excellent content you’d like to however, it will not get much traction without amplification. Marketing via email is an excellent method of amplifying content but it’s only going to get to those on your list of marketing contacts. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they will spread it to their own followings in the event that they find it helpful. These people will then promote your content to their followers, which will increase your reach. In addition, you’ll gain relevant traffic, Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%88%d9%8a%d8%aa%d8%b1/ inbound linking as well as social signals and brand awareness These are used by search engines to make quality determination.
content amplification lifecycle
4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as how much it is trusted in its ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google calls co-citation. The creation of these co-citations via social media can improve Google’s trust in your website as well as helping by bringing in search queries that are branded.
5) Social Indexing
Since the search engines index social media accounts, they are now showing on search results pages. This allows your business to be displayed in search results for your branded search queries that are not limited to just your own website. It’s even better. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity for your content to rank in search. However, it was only temporary the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.