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You will want to be a bit more rational. You will have to go over the concepts, even when you have narrowed it down some. You should eliminate those that do not appear rational. For example, target audience if you have actually composed down the idea to begin a theme park, but you live in a small, rural location, then that simply will not make good sense. It might be something you are passionate about and that you truly like, but unless you want to move somewhere else, it will not operate in your location.
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Advise yourself that there are simply 2 essentials in a company: What you sell, and who purchases it. It holds true that each of these can create a need for the other things; however unless you are beginning a large enterprise from the very first day, they will matter little until you sell something.