What does social media have to offer SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is a fast expanding marketing channel that many businesses have only recently begun making use of in the last couple of years, yet it’s essential to utilize it — especially if you’re investing funds into search engine optimization. While the benefits of social media are not immediately obvious, they are crucial to SEO help. Here are five reasons why social media is important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long time. Whenever people tweet, like or comment on a piece of content This is referred to as social engagement. The more social interactions a piece of content gets, the greater social signals you can build for your site. These social signals are used by search engines to rank content. This is a way for search engines to identify the content that people are most interested in and what their algorithms consider good quality. If an article receives lots of social shares it will be immediately classified.
2.) Link Building
It is long past the moment when you could simply get hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithms SEOs are now forced to create links in the traditional way by creating high-quality content that is linked-worthy. How do you get in touch with websites that are willing to link to your content , if asking them directly is thought to be an «unnatural» link building technique? Social media is your answer. Social media lets you share your content with relevant audiences who may be willing to link to your content, in the event that it’s worth linking to. Those people will also share your content with their network which increases the power of your content.
3.) Content Amplification
It doesn’t matter how high-quality the content you publish, it’s not going to get much traction in the absence of amplifying it. Email marketing can be an effective method to increase the reach of your content but it’s only going to get to those on your list of marketing contacts. Social media lets you increase the reach of your content. If you share your content, your following will also spread it to their networks if they find it useful. They will also be able to share your content with their followers, increasing the reach of your content. Additionally, you will gain relevant traffic as well as inbound linking social signals, شراء متابعين تويتر as well as brand recognition, all of which can be utilized by search engines for content assessment of quality.
content amplification lifecycle
4) Brand Awareness and Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your website and the degree to which it should be trusted in its ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media can boost Google’s trust in your company web page and also assist with search queries that are personalized.
5) Social Indexing
Search engines have been indexing the social media pages for some time now and this means that they appear on search result pages. This allows your brand to be listed in search results on specific queries that aren’t only restricted to your business’s website. This gets more effective. Individual tweets from Twitter were initially indexed and included in search results as well — enabling another way for your content to rank in search. That was only temporary for a few months before Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.