What exactly does social media have to have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has been an increasingly popular channel for marketing in recent years, most firms haven’t yet begun to profit from the potential of it. This is crucial to consider if you’re planning to invest in SEO. Creating and managing social media accounts is important for supporting SEO efforts, although the benefits of social media aren’t always apparent. Here are five reasons why social media is important for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some time. A social engagement happens when people comment, like, share, or زيادة مشاهدات اليوتيوب tweet about a piece of content. The more the number of social interactions that a piece content is able to get, the more social signals you build to your site. Search engines look at these signals from social media, and then use them as an indicator of quality when ranking the content. This is a method for search engines to identify the content that people are most interested in and also what they consider to be as high-quality. The content you’ve created can also be indexed instantly in the event that it’s receiving lots of social interaction.
2.) Link Building
It’s long gone of asking for websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create quality content that is relevant. How can you get your content to websites that are willing to link to your content, if you ask them directly, which would be considered «unnatural»? Social media can help. Social media can help you present your content in front of people who are interested and could be in a position to influence them to link to your content if it’s worth linking to. People who connect your content to their friends, further increasing the influence of your content.
3) Content Amplification
You can create all the excellent content you’d like to however it will not gain significant traction without the aid of amplification. Email marketing is an excellent method to amplify content, but it will only reach people within your marketing database. It is possible to reach new audiences via social media. If you share your content with your followers, they’ll share it with their own followers when they find it useful. This will allow them to recommend your content to their followers, increasing the reach of your content. As a result, you get an abundance of relevant traffic and inbound links, as well as social signals and brand awareness — all of which are used by search engines in determining the quality of content.
content amplification lifecycle
4.) Brand Awareness and Signals
The brand’s identity and reputation can inform search engines a lot about the quality of your website and how much it is respected in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. This is what Google calls co-citation. These co-citations can be built through social media to improve Google’s credibility and aid in branded searches.
5.) Social Indexing
Search engines have been indexing the social media pages since a while so they can now appear in results pages for search engines. This allows your company to appear on search results when you type in branded search queries that are not limited to just your own website. It’s more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well — enabling another way for your content to rank in search. It was only temporary for a couple of months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.