What do social media platforms have to offer SEO? At MWI we hear lots of questions from our potential and current clients. While social media has become an increasingly popular channel for marketing over the last few years, many companies haven’t yet begun to take advantage of it. This is especially important for companies that are investing in search engine optimization. Creating and زيادة مشاهدات اليوتيوب managing social media accounts are essential to aid in SEO efforts, even though the benefits may not be immediately apparent. Here are five benefits of social media is vital to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. A social engagement happens when people like, comment or share a tweet about a piece of content. Content that has more engagements on social media will be able to show more social signals. Search engines look at these social signals, and use it as a quality factor when ranking the content. This allows search engines to determine the most popular content and also what they consider to be as high-quality. If an article is receiving lots of social shares the content can be indexable.
2) Link Building
It is long past the time that you could get hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to link build using the old method: make high-quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is considered an «unnatural» link building technique? Social media is the answer. Social media enables you to present your content in front of the right people, who could be influenced to link to it in the event that it is worthy of linking to. People who promote your content to others and boost your authority.
3.) Content Amplification
No matter how top-quality the content you publish, it won’t achieve much success without amplification. Email marketing can be great method to boost content but it will only reach those in your list of marketing contacts. Social media enables you to expand your reach with your content. If you share your content, the people who follow you will spread it to their networks when they are satisfied with the content. They will also promote your content to their followers, which will increase your reach. In addition, you’ll gain relevant traffic, inbound linking, social signals, and brand awareness and can be used by search engines to make assessment of quality.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines may use your brand’s image and recognition to judge the quality of your site and how trustworthy it must be in their ranking algorithms. Social media can help build an image for your business and also boosts your content. This is what Google calls a co-citation. Co-citations can be created by using social media to boost Google’s trust and help with branded searches.
5) Social Indexing
Since search engines index social media sites these profiles are now showing as search results. This allows your brand to be listed in search results on specific queries that aren’t only restricted to your business’s website. But there’s more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in search. That was only temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.