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There are lots of ways to connect with your «inner» customer and find what is market research study. Having a study is one method. Typically, for a survey to be effective you will need to have a big targeted reaction. This can be a bit of a draw back. I do not know about you, but I do not like to take surveys. I presume the majority of people do not. One manner in which I have actually gotten people to take a study is to use a complimentary item in exchange for their opinion. This has worked really well for me, and I have actually gotten great leads from sites that list totally free things.
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And they are prepared to pay for it. As soon as they pay for it, they want instant access to the information product. They do not desire to wait days to get it.