What does social media have to offer SEO? MWI gets this information a lot from clients who are prospective or current. While social media has become a growing channel for marketing in recent years, most companies have not yet started to profit from the potential of it. This is especially important for companies that are investing in search engine optimization. Creating and managing social media accounts is crucial to support SEO efforts, although their benefits aren’t immediately evident. Here are five reasons social media is important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. Social engagements occur when users like, share on, share or tweet about a piece of content. The more social interactions a piece of content has, the more social signals it will bring to your website. These social signals are used by search engines to rank the content. It’s a way to measure what content people find useful in comparison to what their algorithm decides is of good quality. If something is receiving lots of social interaction the content can be indexable.
2.) Link Building
The days of soliciting websites to link to your site. With the emergence of Google’s Panda and Penguin algorithm SEOs have to build links by hand and create content of high-quality that is linked-worthy. How do you reach websites who are willing to link to your content, when the request is considered «unnatural»? Social media is the answer. Social media allows you to share your content with interested audiences who might be willing to link to your content, should it be worth linking to. They will also spread your content among others, increasing your influence.
3.) Content Amplification
It doesn’t matter how high-quality your content is, it’s not going to gain traction in the absence of amplifying it. Email marketing is a great way of amplifying content but it will only reach people in your list of marketing contacts. You can reach new audiences via social media. After you have shared your content, Www.graceface.com/__media__/js/netsoltrademark.php?d=socialwb.com your followers will also share it with their following when they are satisfied with the content. Then those people will also share it with their friends and increase your reach. As a result, you get an abundance of relevant traffic including inbound links, brand recognition and social signals All of these are used by search engines in determining content quality.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it should be within their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google calls a co-citation. Building these co-citations through social media can help increase Google’s trust in your company site, as well as aiding by using branded search terms.
5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now and this means that they appear in results pages for search engines. This allows your company to be displayed in search results for your branded search queries on more than just your company website. However, it’s even more than that. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your website to rank higher on searches. The program was only temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.