What can social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the past few years. However, it’s crucial to make use of — especially if you’re investing funds into SEO. While the advantages of social media may not seem immediately apparent, they are vital for SEO support. Of the many reasons to think about social media as part of your strategy for online Here are five advantages of it for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some time now. When people tweet, like, comment or share the content that is known as a social engagement. The more social engagements your content has, the more social signals it will bring to your website. Search engines evaluate these social signals, and use them as an indicator of quality when ranking content. This is a way for search engines to determine the most popular content and what their algorithm deems top-quality. If an article receives a lot of social shares, it can be instantly indexed.
2.) Link Building
It’s long gone from the moment when you could simply make a request for links from other websites. Google’s Panda/Penguin algorithm has forced SEOs to link build by using the traditional method of creating quality content that is relevant. How do you reach out to websites that will link to your content, if you ask them directly, which would be considered «unnatural»? Social media can help. Social media can help you expose your content to of people who are interested and could be attracted to link to it when it’s worthy of linking to. They will also share your content with their friends and increase the reach of your content.
3.) Content Amplification
No matter how top-quality the content you publish, it’s unlikely to achieve much success in the absence of amplifying it. Yes, email marketing is an effective way to boost the content, but it’ll only be able to reach people who are in your database of marketing. Social media can help you reach new audiences with your content. If you share your content, your following will also share it with their following in the event that they find it helpful. This will allow them to share your content with their followers, which will increase your reach. In return, you earn lots of relevant traffic such as inbound links, Blogswirl.in.net/profile/LienLyster social signals , and brand awareness These are all used by search engines in determining content quality.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. This is what Google calls co-citation. These co-citations can be developed by using social media to boost Google’s trust as well as aid with brand-name searches.
5) Social Indexing
Since the search engines index social media websites and display them as search results. This enables your brand to show up in search results for branded search queries on more than just your own website. But there’s more than that. Tweets that were individual from Twitter were once indexable and included in the search results. This allowed your website to be ranked higher in the search results. That was only temporary for a couple of months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.