What exactly does social media have to in relation to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only recently begun to take advantage of over the past few years. However, it’s vital to take advantage of it — especially if you’re investing resources into search engine optimization. While the benefits of social media may not seem immediately apparent, they’re crucial for SEO help. Out of the numerous reasons to think about social media as a part of your strategy for online There are five main reasons why it’s crucial for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. If people tweet, share, like, comment or share a piece of content, this is called a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Search engines measure the social signals they receive, and use it as a quality factor when ranking content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithm deems as high-quality. A piece of content could be quickly indexed whenever it’s attracting a significant amount of social interactions.
2.) Link Building
It is long past the time that you could solicit links from other websites. In the wake of Google’s Panda and Penguin algorithm SEOs have to build links using the old-fashioned method to create quality content that is linked-worthy. What is the best way to reach websites who are willing to link to your website, even if asking them directly would be thought to be «unnatural»? Social media is the way to go. Social media lets you post your content and share it with relevant audiences who may be willing to link to it, should it be worth linking to. People who share your content with their networks which will increase the impact of your content.
3) Content amplification
The quality of the content you publish, it’s unlikely to achieve much success unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it will only reach those in your database of marketing. Social media allows you to connect with new audiences through your content. Once you share your content, those who follow you will also spread it to their networks should they find it valuable. The people who share it will promote your content to their followers, increasing your reach. In addition, you’ll gain relevant traffic and inbound links as well as social signals and brand recognition, all of which are used by search engines to make assessment of quality.
content amplification lifecycle
4) Brand Awareness and Signals
Brand Natalie.halem.com/__media__/js/netsoltrademark.php?d=socialwb.com [click web page] identity and awareness can inform search engines many things about the quality of your website and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google’s credibility and aid in the search engine’s branded searches.
5.) Social Indexing
Search engines have been indexing the social media pages for some time now so they can now appear on search result pages. This allows your business to appear in search results for specific queries that aren’t limited to your company website. But it gets even better than that. Tweets on their own from Twitter were once indexed and included in search results. This allowed your site to be ranked higher in the search results. That was only temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.