What do social media have to in relation to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, most companies haven’t yet begun to benefit from the potential of it. This is particularly important when you’re investing in search engine optimization. While the benefits of social media may not be immediately obvious, they are essential for SEO help. Here are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. When people share content via Twitter, Facebook or comment on the content that is known as a social engagement. A piece of content that has more social engagements will be able to show more social signals. Search engines measure these signals from social media, and consider it a quality factor when ranking content. It’s a way to measure the content that people consider useful over what their algorithm decides is good quality. If an article receives lots of social interaction it will be immediately classified.
2) Link Building
The days of soliciting websites to link to yours. With the advent of Google’s Panda and Penguin algorithms SEOs have to create links in by hand — create high quality content that is worthy of linking. How do you reach out to websites that are willing to link to your site, Maps.google.com.bo/url?sa=t&url=https%3A%2F%2Fsocialwb.com%2F%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%a7%d9%87%d8%af%d8%a7%d8%aa-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8%2F/ if they are considered «unnatural»? Social media is your answer. Social media lets you put your content in front of relevant audiences that may be attracted to link to it if it’s worth linking to. People who be able to share your content with their networks which will increase the impact of your content.
3) Amplification of content
You can make all the excellent content you’d like to, but it won’t gain much traction without amplification. Email marketing is great method to boost the content you create, but it won’t reach those in your marketing list. You can also reach new audiences via social media. If you send your content out to your followers, they will be sure to share it with their own followers when they find it useful. This will allow them to share your content with their followers, increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand awareness All of which can be used by search engines to make quality evaluation.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the quality of your site and how reliable it ought to be for their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. This is what Google calls a co-citation. Building these co-citations through social media will help improve Google’s trust and confidence in your website as well as helping by bringing in search queries that are branded.
5.) Social Indexing
Since search engines index social media accounts, they are now showing up in search results pages. This lets your company’s brand be listed in search results on specific queries that aren’t exclusive to your site. This is even more effective. Individual tweets from Twitter were once indexed and displayed in the search results. This allowed your website to be ranked higher in the results of a search. The program was only temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.