What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from current and prospective clients. While social media has become an increasing marketing channel in recent years, most companies haven’t yet begun to take advantage of the potential of it. This is particularly important when you’re investing in search engine optimization. While the advantages of social media may not seem immediately apparent, they’re essential for SEO support. Here are five benefits of social media is crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time. Social engagement occurs when people comment, like on, share or tweet about content. The more social interactions a piece of content has, the more social signals you build to your website. Social signals are utilized by search engines to rank the content. This allows search engines to identify what content people consider to be most valuable and what their algorithm deems high-quality. The content you’ve created can be immediately indexed when it’s getting a lot of social interaction.
2) Link Building
It’s been a long time when you could make a request for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to do link building the traditional way — create high quality content that is link-worthy. How do you reach websites that will link to your site, if they are considered «unnatural»? Social media is the way to go. Social media lets you expose your content to relevant audiences who may be willing to link to your content, if it is worth linking to. They will also share your content with others increasing your influence.
3.) Content Amplification
It doesn’t matter how good your content is, it’s unlikely to be popular in the absence of amplifying it. Email marketing is an excellent method to amplify content, but it will only reach people within your database of marketing. Social media allows you to connect with new audiences through your content. If you send your content out to your followers, they’ll spread it to their own followers if they find it helpful. The people who share it will share your content with their followers, increasing your reach. You will also gain relevant traffic through inbound linking social signals, as well as brand awareness, all of which can be used by search engines for content quality evaluation.
content amplification lifecycle
4) Brand زيادة متابعين تيك توك; socialwb.com, Sensibilization and Brand
Brand image and recognition can inform search engines many things about the quality of your site and the extent to which it can be trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. Google calls this co-citation. Building these co-citations through social media can boost Google’s trust in your web page and also assist by using branded search terms.
5.) Social Indexing
Since search engines are able to index social media accounts and display them up in search results pages. This allows your business to be displayed in search results for branded queries that are not only restricted to your business’s website. However, it’s even more than that. Individual Tweets from Twitter were once indexed and shown in search results as well which gave another means to get your content noticed in the search results. It was temporary, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.