Catalogues — the chic new way to shop

Fashion catalogues.Who can forget the encyclopaedic tomes, roughly the weight of a brick, where Granny bought her Hattie Jacques-style Damart underwear and young schoolboys ogled the bra section as a rite of passage? There was Great Universal, JD Williams, Kays, Grattan, Littlewoods and, of course, Freemans, all household names, although to be honest, fashionable clothes …

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